Discounts

Gustaio' discount system allows you to create effective promotions to increase sales and build customer loyalty.

Discount Types

Percentage Discount

Percentage reduction on total:

  • 10% - Light discount for new customers
  • 15-20% - Standard promotions
  • 25%+ - Special offers/events

Example: 15% discount on orders over $25

Fixed Amount Discount

Fixed amount reduction:

  • $2-5 - Incentives for small orders
  • $10-15 - Substantial promotions
  • $20+ - Premium offers

Example: $5 off orders over $30

Free Delivery

Waive delivery costs:

  • Highly appreciated by customers
  • Ideal for medium to high value orders
  • Increases average order value

Application Conditions

Minimum Order

Set a minimum value to activate the discount:

  • $15-20 - For small discounts
  • $25-35 - For medium discounts
  • $40+ - For substantial discounts

Time Limitations

Discount validity period:

  • Specific Hours - E.g., lunch 12:00-2:00 PM
  • Days of Week - E.g., only Tuesday and Wednesday
  • Promotional Period - Start and end date
  • First Time Only - New customers only

Usage Limits

Control usage frequency:

  • Once per Customer - Single-use codes
  • Limited Uses - E.g., first 100 customers
  • Frequency - E.g., once per month per customer

Discount Codes

Creating Codes

Types of discount codes:

Public Codes

  • WELCOME10 - For new customers
  • WEEKEND20 - Weekend promotions
  • SUMMER2024 - Seasonal promotions

Private Codes

  • VIP Customers - Exclusive personalized codes
  • Staff - Discounts for employees and partners
  • Influencers - Codes for marketing

Code Customization

Configure every aspect:

  • Code Name - Easy to remember
  • Description - What the offer includes
  • Discount Type - Percentage, fixed, or free delivery
  • Conditions - Minimum order, validity, limits

Gift Vouchers

Creating Vouchers

Gift vouchers for customers:

  • Fixed Value - $10, $25, $50, $100
  • Custom Value - Amount of choice
  • Validity - Usage period (e.g., 6-12 months)
  • Transferability - If giftable to others

Voucher Management

Administrative features:

  • Unique Codes - Automatic generation
  • Usage Tracking - Monitor redemption
  • Remaining Balance - For partially used vouchers
  • Expiration - Automatic validity management

Automatic Promotions

Loyal Customers

Reward loyalty:

  • 10th Order Free - After 9 paid orders
  • Progressive Discount - Increases with number of orders
  • Birthday Special - Discount in birthday month

Daily Promotions

Recurring offers:

  • Monday Pizza - 20% off all pizzas
  • Wednesday Family - Discount on $40+ orders
  • Happy Hour - 15% from 5:00-7:00 PM

Dynamic Promotions

Performance-based:

  • Slow Days - Automatic discounts when few orders
  • Weather - Special offers during rain
  • Seasonal - Summer/winter promotions

Dashboard Configuration

Creating New Promotion

Configuration steps:

  1. Basic Details

    • Promotion name
    • Customer description
    • Discount type

  2. Conditions

    • Minimum order
    • Time limitations
    • Usage limits

  3. Visibility

    • Public or private
    • Promotion channels
    • Target customers

  4. Activation

    • Start date
    • End date
    • Status (active/inactive)

Performance Monitoring

Key metrics:

  • Total Uses - How many times used
  • Discounted Value - Total amount discounted
  • Generated Orders - New orders from promotion
  • ROI - Return on promotional investment

Best Practices

Discount Strategy

Principles for effective promotions:

Don't Overuse

  • Too Many Discounts - Devalue the brand
  • Excessive Frequency - Customers always expect discounts
  • Margins - Maintain profitability

Targeting

  • New Customers - Incentives for first order
  • Dormant Customers - Reactivation with special offers
  • VIP Customers - Preferential treatment

Promotion Communication

How to promote effectively:

Digital Channels

  • Social Media - Facebook, Instagram posts
  • Email Marketing - Dedicated newsletter
  • App Push - Mobile notifications
  • Website - Homepage banners

Local Marketing

  • Flyers - Neighborhood distribution
  • Local Radio - Promotional spots
  • Partnerships - Local collaborations

Strategic Timing

When to launch promotions:

  • Slow Days - Monday-Wednesday for restaurants
  • Dead Hours - 3:00-5:00 PM to increase orders
  • Seasonality - Summer for delivery, winter for comfort food
  • Events - Games, holidays, local events

Analytics and Optimization

Success Metrics

KPIs to monitor:

  • Conversion Rate - % customers using the code
  • Order Increase - New orders vs previous period
  • Average Order Value - Impact on revenue
  • Customer Lifetime Value - Customer value over time

Testing and Improvements

Continuous optimization:

  • A/B Testing - Compare different offers
  • Seasonal Analysis - Performance by period
  • Customer Feedback - What they appreciate most
  • Competitor Benchmark - Local market analysis

Monthly Reports

Promotion performance analysis:

  • Top Performing - Most used discounts
  • ROI Analysis - Investment return
  • Customer Acquisition - New customers acquired
  • Recommendations - Suggestions for next month