Discounts

Gustaio' discount system allows you to create effective promotions to increase sales and build customer loyalty.

Discount Types

Percentage Discount

Percentage reduction on total:

• 10% - Light discount for new customers
• 15-20% - Standard promotions
• 25%+ - Special offers/events

Example: 15% discount on orders over $25

Fixed Amount Discount

Fixed amount reduction:

• $2-5 - Incentives for small orders
• $10-15 - Substantial promotions
• $20+ - Premium offers

Example: $5 off orders over $30

Free Delivery

Waive delivery costs:

• Highly appreciated by customers
• Ideal for medium to high value orders
• Increases average order value

Application Conditions

Minimum Order

Set a minimum value to activate the discount:

• $15-20 - For small discounts
• $25-35 - For medium discounts
• $40+ - For substantial discounts

Time Limitations

Discount validity period:

• Specific Hours - E.g., lunch 12:00-2:00 PM
• Days of Week - E.g., only Tuesday and Wednesday
• Promotional Period - Start and end date
• First Time Only - New customers only

Usage Limits

Control usage frequency:

• Once per Customer - Single-use codes
• Limited Uses - E.g., first 100 customers
• Frequency - E.g., once per month per customer

Discount Codes

Creating Codes

Types of discount codes:

Public Codes

• WELCOME10 - For new customers
• WEEKEND20 - Weekend promotions
• SUMMER2024 - Seasonal promotions

Private Codes

• VIP Customers - Exclusive personalized codes
• Staff - Discounts for employees and partners
• Influencers - Codes for marketing

Code Customization

Configure every aspect:

• Code Name - Easy to remember
• Description - What the offer includes
• Discount Type - Percentage, fixed, or free delivery
• Conditions - Minimum order, validity, limits

Gift Vouchers

Creating Vouchers

Gift vouchers for customers:

• Fixed Value - $10, $25, $50, $100
• Custom Value - Amount of choice
• Validity - Usage period (e.g., 6-12 months)
• Transferability - If giftable to others

Voucher Management

Administrative features:

• Unique Codes - Automatic generation
• Usage Tracking - Monitor redemption
• Remaining Balance - For partially used vouchers
• Expiration - Automatic validity management

Automatic Promotions

Loyal Customers

Reward loyalty:

• 10th Order Free - After 9 paid orders
• Progressive Discount - Increases with number of orders
• Birthday Special - Discount in birthday month

Daily Promotions

Recurring offers:

• Monday Pizza - 20% off all pizzas
• Wednesday Family - Discount on $40+ orders
• Happy Hour - 15% from 5:00-7:00 PM

Dynamic Promotions

Performance-based:

• Slow Days - Automatic discounts when few orders
• Weather - Special offers during rain
• Seasonal - Summer/winter promotions

Dashboard Configuration

Creating New Promotion

Configuration steps:

1. Basic Details

   • Promotion name
   • Customer description
   • Discount type

2. Conditions

   • Minimum order
   • Time limitations
   • Usage limits

3. Visibility

   • Public or private
   • Promotion channels
   • Target customers

4. Activation

   • Start date
   • End date
   • Status (active/inactive)

Performance Monitoring

Key metrics:

• Total Uses - How many times used
• Discounted Value - Total amount discounted
• Generated Orders - New orders from promotion
• ROI - Return on promotional investment

Best Practices

Discount Strategy

Principles for effective promotions:

Don't Overuse

• Too Many Discounts - Devalue the brand
• Excessive Frequency - Customers always expect discounts
• Margins - Maintain profitability

Targeting

• New Customers - Incentives for first order
• Dormant Customers - Reactivation with special offers
• VIP Customers - Preferential treatment

Promotion Communication

How to promote effectively:

Digital Channels

• Social Media - Facebook, Instagram posts
• Email Marketing - Dedicated newsletter
• App Push - Mobile notifications
• Website - Homepage banners

Local Marketing

• Flyers - Neighborhood distribution
• Local Radio - Promotional spots
• Partnerships - Local collaborations

Strategic Timing

When to launch promotions:

• Slow Days - Monday-Wednesday for restaurants
• Dead Hours - 3:00-5:00 PM to increase orders
• Seasonality - Summer for delivery, winter for comfort food
• Events - Games, holidays, local events

Analytics and Optimization

Success Metrics

KPIs to monitor:

• Conversion Rate - % customers using the code
• Order Increase - New orders vs previous period
• Average Order Value - Impact on revenue
• Customer Lifetime Value - Customer value over time

Testing and Improvements

Continuous optimization:

• A/B Testing - Compare different offers
• Seasonal Analysis - Performance by period
• Customer Feedback - What they appreciate most
• Competitor Benchmark - Local market analysis

Monthly Reports

Promotion performance analysis:

• Top Performing - Most used discounts
• ROI Analysis - Investment return
• Customer Acquisition - New customers acquired
• Recommendations - Suggestions for next month